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The man who should have used Lotus Connections

via youtube.com

It is a promotion for Lotus Connection, however you can almost enter every big platform that is available for collaboration. Great clip, great visual, really great to show people what they are doing and what they could be doing.

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Filed under  //   collaboration   social networking  
Posted September 5, 2009
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TAT augmented ID

via youtube.com

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

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Filed under  //   augmented reality   social media   social networking  
Posted September 2, 2009
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10 Reasons Why Social Is Your Future SEO Strategy

via thefuturebuzz.com

Read the complete article on The Future Buzz, really worth your time.

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Filed under  //   social networking   visual  
Posted August 19, 2009
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The empty restaurant

Did you ever walk down a street looking for a good place to eat and end up in an empty restaurant? No you probably didn't, why? Nobody will go and eat in an empty restaurant, because people think there is something wrong and that there is a reason nobody is eating there. If you end up in an empty restaurant you either like to take a risk (will the food be really good, will it be worth my time) or you know the place and you'll know what to expect and you'll know how much value you will get for your money.
 
Same goes for your high-end-enterprise-like-software-product you bought to enable collaboration in your enterprise. If there are no discussions present and no other activities. Why should people join? Why should put their effort in it? Some will do it, but many more will not.
 
How to overcome this?
It is simple, it is just like the restaurant: start exclusively for your friends. Only invite the people you know and of who you know they are willing to invest some time to create value. Let those people create content, let them invite other people (for example 5 at the time) and let the community grow member by member. Listen to their feedback and make changes that they need to have a better experience. Create enough buzz that people are longing for invites to participate. After time enough people can participate and you'll have plenty of content. This might be the moment to open up for all others that did not have an invite. They are more likely to participate since there is already an active community.
 
So if you want a successful internal community, you should not open it up for everybody at first, but start with just a small selection of people. Grow it one member at the time and before you'll know it people are stalking you to get an invite for the community.

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Filed under  //   enterprise   social networking   web2.0  
Posted August 4, 2009
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